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Firenze - Fortezza da Basso

STAND G1-G2-G3-G4

Quality and excellence for a unique yarn in the world

A AW Collection 2019 to highlight the preciousness of Filoscozia® yarn.

Combining creativity and solidarity by rewarding young talents

The new Filoscozia brochure is available in digital form

A collection entirely made with Filoscozia® yarn

Formula 1000: an incomparable raw material and the world of Italian motoring

Filmar keeps supporting initiatives in the field of education by creating solid partnerships with school institutions and players of the educational sector

The young designer, Lucinda Popp, interpreted Filoscozia for Filmar Spa in the fourth contest of Feel the Yarn, during Pitti Filati in July.

Filmar sponsored the fourth edition of the competition Feel the yarn, as the sole supplier and accredited manufacturer of the historical original yarn Filoscozia.

“The Future of Fashion“, ran the title of the show held on 29 May 2013 on the Bovisa Campus of Milan Polytechnic.

Collaboration by NABA in the Filoscozia project has given rise to a working group comprised of students of the three-year Fashion Design and of the two-year Fashion & Textile Design courses under the guidance of teacher Ada Lusena.
The team developed an initial research project that led on to the macro-topic of OVERSIZED, from which three developments flow: ILLUSION, NOW I SEE/NOW I DON’T, FILLED/EMPTY ILLUSION, or concealment that displays: what appears to be, but is not.

What does the value of continuity of the brand Filoscozia® mean to you?

“The value of continuity of Filoscozia® brand means to us to renew and bring added value to a “historic” brand, without denying its past and its history, but rather, taking advantage of the challenges that this new era offers us to enhance it to the best, fusing together elements and ingredients discordant to open up new horizons and opportunities.

Filoscozia® The original is thus transformed into a creative tool by joining forces with prestigious fashion and design institutes: DOMUS ACADEMY, NABA - The Milan New Academy of Fine Arts and FIT, also in Milan.

From the strength of past kudos and a still vivid collective memory, the new Filoscozia^® era is launched starting today with a restyled logo. Filmar Spa and Olcese Spa are the sister companies and producers accredited by the Association itself - who are now sponsoring the re-launch of the brand. The structured communication plan will be unveiled over a two-year time scale, mainly throughout the use of new media.

Accurate and specialised market research and various B2B and B2C surveys, sponsored by member companies Filmar Spa and Olcese Spa, have revealed that the perceived value of the historical Filoscozia® brand is still strong today.