Collaboration by NABA in the Filoscozia project has given rise to a working group comprised of students of the three-year Fashion Design and of the two-year Fashion & Textile Design courses under the guidance of teacher Ada Lusena.
The team developed an initial research project that led on to the macro-topic of OVERSIZED, from which three developments flow: ILLUSION, NOW I SEE/NOW I DON’T, FILLED/EMPTY ILLUSION, or concealment that displays: what appears to be, but is not.
What does the value of continuity of the brand Filoscozia® mean to you?
“The value of continuity of Filoscozia® brand means to us to renew and bring added value to a “historic” brand, without denying its past and its history, but rather, taking advantage of the challenges that this new era offers us to enhance it to the best, fusing together elements and ingredients discordant to open up new horizons and opportunities.
From the strength of past kudos and a still vivid collective memory, the new Filoscozia® era is launched starting today with a restyled logo. Filmar Spa and Olcese Spa are the sister companies and producers accredited by the Association itself - who are now sponsoring the re-launch of the brand. The structured communication plan will be unveiled over a two-year time scale, mainly throughout the use of new media.